We make shows that
kinda help you think smarter.

Our first podcast, Shrimp on a Treadmill, is in production now.

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Decoding the maelstrom
of misinformation.

We create and produce podcasts which champion science and embrace credible expertise in entertaining ways — aiming to connect broader audiences with subjects that impact everyone.

Shrimp on a Treadmill — podcast cover art
In Production

Shrimp on a Treadmill

A New Fascinating Funny Factual Weekly Podcast.

Pushing back at mis & dis-information — one topic at a time.

A $3 million $50 treadmill.

In 2007, researchers at the Grice Laboratory at Charleston College, South Carolina were studying the effects of water pollution on marine life. To compare a shrimp's ability to function in polluted water tanks, they built a small motorised treadmill to keep the shrimps active. It cost less than $50 to make.

When the now-famous video hit social media, pundits with particular political views grabbed it with both hands — misrepresenting both the purpose and the cost of the experiment. They denounced it as "a $3 million waste of taxpayers' money to see how fast a shrimp can swim."

That was simply not true. It became a perfect symbol of how legitimate expertise gets trivialised the moment it's dragged into a headline. Which is exactly why we named a podcast after it.

Clarity over clickbait.

Science is easy to misunderstand if you don't read past the headlines — and even trickier now that most modern media favours clickbait over detail and context. Everywhere you turn, legitimate expertise is drowned out by ill-informed, sensationalist "dumb takes." Nowadays it seems everyone has a "valid" opinion.

SOAT unpacks examples of expertise that have been misunderstood, misrepresented or sensationalised — accidentally or intentionally — to trivialise a whole enterprise. The show makes complicated subjects easy to understand by doing what experts often find hard: communicating the value of their work in simple, relatable, memorable language.

From flat earth conspiracy theories
to the latest baffling health claims.

Ably guided by expert guests, we take a deep dive into a different specialist subject — with one mission in mind...

"What are we all getting wrong,
and how can we fix it?"
Are we not all just Shrimps on Treadmills?
Mis-understood and mis-informed
running just to stand still.
Follow SOAT — coming soon

The two of us behind Kinda Thinky.

If you've completely exhausted everything else there is to read on the internet, here are a few lines about each of the Kinda Thinky co-founders.

Say hello.

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